5
Goat Academy
High-ticket coaching, online courses, and paid membership community business.
SCOPE:
Developed a suite of solutions to manage the sales team, build an attribution model to analyze the KPIs, and drive new leads through automated behavior- and consumer data-based marketing automation.
YEAR:
2022 to present
MARKET:
Worldwide
WHAT HAS BEEN DONE:
Developed an internal solution to manage the offshore sales team;- Integrated the internal solution with Close.com CRM;
- Designed and implemented behavior-based marketing automation;
- Designed and implemented consumer-data-based marketing automation;
- Created a reporting system and analytics dashboards for different levels of managers;
- Thoroughly integrated all solutions via Make.com and custom scripts;
Technology Stack:
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