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Efectio

Employee engagement solution.
SCOPE:
Developed an MVP for an employee management, training, and personal development platform and brought it to market.
YEAR:
2021-22
MARKET:
USA
WHAT HAS BEEN DONE:
  • Developed a Retool-based SaaS platform MVP;
  • Designed and implemented behavior-based marketing automation;
  • Developed and implemented product-led growth strategies for upselling the product;
  • Integrated HubSpot CRM;
  • Created a reporting system and analytics dashboards for different levels of managers;
  • Integrated the marketplace back-end with CRM solutions such as Follow Up Boss, Go High Level, and Pipedrive;
Technology Stack:

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